A total of 65 entries will fight on for metals at the Boomerang Awards 2018.
The jury composed of Dave Ferrer, Executive Creative Director at J. Walter Thompson Philippines; Rey Tiempo, Chief Creative Officer of Y&R Philippines; Oliver Rabatan, Director at McDonald’s Philippines; Peachy Pacquing, Chief Connector and Mission Controller of The Just League; Laurie Lee, Client Partner at Facebook; Gino Borromeo, Chief Strategy Officer of McCann Philippines; Mike Ng, Director of Technology of NuWorks; Luis Buenaventura, Founder of Bloom Solutions; Cynthia Dayco, Head of Social of Group M Singapore; Kat Luna-Abelarde, CEO of Plot Global; Bia Famularcano, Creative Director at Publicis JimenezBasic; Abi Aquino, Executive Creative Director of MullenLowe Philippines will select the winners of Bronze, Silver, and Gold Boomerangs.
Under the Campaign category, J. Walter Thompson gained the most number of shortlisted entries at four. Leo Burnett Group Manila, MullenLowe Philippines, Dentsu Jayme Syfu, and Publicis JimenezBasic followed with two counts each. BBDO Guerrero, NuWorks Interactive Labs, Inc., TBWA\Digital Arts Network, and SKY Digital Team each claimed one shortlist spot each.
Manulife Philippines and Dentsu Jayme Syfu produced the only two shortlisted entries under Program/Service.
GIGIL and NuWorks Interactive Labs, Inc. tied with the most number of shortlisted entries under the Effectiveness category with five mentions each. Leo Burnett Group followed with three, while Publicis JimenezBasic, Dentsu Jayme Syfu, Ogilvy & Mather Philippines, MullenLowe Philippines, TBWA\Digital Arts Network each had two mentions each. Globe Telecom, Cheil Philippines, Mindshare Philippines, Tribal Worldwide Philippines, Seven A.D., Keyframe, I AM CARDBOARD, J. Walter Thompson Philippines, MRM//McCann Philippines, and ASPAC-DAN each had one shortlisted entry each.
Under Digital Craft, GIGIL claimed two shortlist spots, while NuWorks Interactive Labs, Inc., Publicis JimenezBasic, Group of Five Creative Concepts, Inc., MullenLowe Philippines, Globe Telecom, J. Walter Thompson Philippines, and I AM CARDBOARD each gained one mention each.
The full shortlists are available on the Boomerang Awards website at http://boomerangawards.com.ph/2018-shortlist/.
Winners will be announced at The Boomerang Awards Night on October 5, 2018 at the PICC Forum.
