The winners of the first-ever YouTube Ads Awards Philippines have finally been announced in a celebration of digital creative storytelling last May 10, 2018 at the BGC Arts Center.
McDonald’s Philippines gained the distinction of being the program’s first Ad of the Year winner with “Wait Lang Po” which came out during last year’s Father’s Day celebration. The ad by creative agency Leo Burnett Manila also won two Crystals or the top category awards for Food and Beverage and Storytelling for Occasions.
A total of 31 awards were given out from a pool of 57 finalists which were carefully chosen from a field of more than 500 entries. For the YouTube Ads Awards Philippines’ inaugural run, four Crystals were awarded including McDonald’s Philippines two top awards. The other two went to “Son”, a depiction of a mother’s sacrifices, by Seven A.D. for Unilab and to “Kaleidoscope”, a mini-series on modern-day artists, by Publicis JimenezBasic for Globe Telecom.
“Son” by Seven A.D. for Unilab”
“Kaleidoscope” by Globe Telecom
The program further presented six Second Prizes and 20 Third Prizes, with Globe and Jollibee bringing home the most number of awards at five each.
The entries were judged according to content, effectiveness, engagement, unique-to-YouTube interactivity, and business impact.
The first panel of judges for the YouTube Ads Awards Philippines was led by Leigh Reyes, President and CCO of MullenLowe Philippines, and composed of judges Dennis Perez, Head of Media of Unilever Philippines, Candice Iyog, Vice President for Marketing and Distribution of Cebu Pacific Air, Joe Dy, Executive Creative Director of McCann Worldgroup Philippines, TV & radio host, musician, and Palanca Award winner Lourd De Veyra, and one of the Philippines’ top YouTube creators, Mikey Bustos.
The first YouTube Ads Awards Philippines is held in partnership with adobo magazine.
See the full list of winners:
Ad of the Year:
“Wait Lang Po”
McDonald’s Philippines
Leo Burnett Manila
Food and Beverage:
Crystal
“Wait Lang Po”
McDonald’s Philippines
Leo Burnett Manila
Third Prize
“Empoy’s Best Makeover Ever Facial”
Lucky Me
Publicis JimenezBasic
“Vow”
Jollibee
McCann Worldgroup Philippines
Health and Nutrition:
Second Prize
“Son”
Unilab
Seven A.D.
Third Prize
“Bactidol Beauty Queen Fail”
Bactidol
J. Walter Thompson Philippines
Beauty and Personal Care:
Third Prize
“Master #PimpleAwarenessMonth”
Master / Unilever Philippines
Dentsu Jayme Syfu
“Anak (OFW Cover)”
Bench
TBWA\Digital Arts Network
Retail and Restaurants:
Second Prize
“Wait Lang Po”
McDonald’s Philippines
Leo Burnett Manila
Third Prize
“Vow” & “Crush”
Jollibee
McCann Worldgroup Philippines
Technology, E-commerce, and Telco:
Third Prize
“Last Jedi”
Globe Telecom
Publicis JimenezBasic
“Samsung Enhance Every Moment”
Samsung Philippines
Cheil Philippines
“School of Acting – Keychain”
Lazada Philippines
Publicis JimenezBasic
Travel, Transport, Automotive, and Leisure:
Third Prize
“Anak”
Department of Tourism of the Philippines
McCann Worldgroup Philippines
Corporate Image and Public Sector
Crystal
“Son”
Unilab
Seven A.D.
Third Prize
“Anak”
Department of Tourism of the Philippines
McCann Worldgroup Philippines
“Last Jedi”
Globe Telecom
Publicis JimenezBasic
Charities and Non-Profit:
Second Prize
“Gabay Guro”
PLDT
Ace Saatchi & Saatchi
“Change for Good”
Cebu Pacific Air
Multi-Video Storytelling
Crystal
“Kaleidoscope Ep 2&3”
Globe Telecom
Third Prize
“Empoy’s Best Makeover Ever”
Lucky Me
Publicis JimenezBasic
“Kwentong Jollibee Series: Vow, Crush”
Jollibee
McCann Worldgroup Philippines
Long-Form Storytelling
Second Prize
“Gabay Guro”
PLDT
Ace Saatchi & Saatchi
Third Prize
“Because You Can Never Have Too Many Dog Videos”
Globe Telecom
6-Second Storytelling
Third Prize
“Blocking”
Oishi
TBWA\Digital Arts Network
“Balance”
San Miguel Flavored Beers
McCann Worldgroup Philippines
Storytelling for Occasions
Crystal
“Wait Lang Po”
McDonald’s Philippines
Leo Burnett Manila
Second Prize
“Because You Can Never Have Too Many Dog Videos”
Globe Telecom
Third Prize
“Vow”
Jollibee
McCann Worldgroup Philippines
Effectiveness
Third Prize
“Picture Frame and Keychain”
Lazada Philippines
Publicis JimenezBasic
