SINGAPORE — GUT, the independent global creative network known for turning cultural insights into conversation-starting work, has teamed up with foodpanda for their first-ever campaign collaboration in Asia Pacific: “Tastes Like A Good Deal.” The creative work is a delicious invitation to indulge without the guilt, thanks to irresistible foodpanda discounts that make every bite feel like a win.
Designed to showcase irresistible foodpanda deals, the campaign highlights mouthwatering
food items made even tastier with unbeatable discounts—making every order a guilt-free
indulgence.
“We are thrilled to be partnering with foodpanda to help them become the most preferred food delivery brand in APAC,” said Carlos Camacho, Chief Creative Officer GUT Asia. “foodpanda knows that getting a great deal is a joyful experience and that is what the campaign is all about.”
Rolling out across Hong Kong, Malaysia, the Philippines, and Thailand, the campaign delivers a
flavorful mix of broadcast and social media content designed to capture the attention (and
appetites) of food lovers across the region.
“With ‘Tastes like a good deal,’ we’re celebrating that unique satisfaction customers feel when
they know they’ve made a smart choice,” says Selin Suzer, Senior Director, Brand – foodpanda,
foodora, and Yemeksepeti, “ This campaign recognises that a good deal enhances the entire
dining experience—making every order taste better and creating moments that are truly
rewarding. We’re excited to bring our consumers great deals on our most beloved restaurant
partners across the region. The team at GUT Asia translated this insight into a compelling
campaign through a very collaborative partnership.”
This is the first campaign work from GUT Singapore, the creative network’s first office in Asia
since opening its doors just four months ago.
