MANILA, PHILIPPINES– From being solely a marketplace, Lazada has outdone itself this year by being the bloodline of MSMEs and the top of mind for Filipino consumers whenever they need to make a purchase.
“We wanted to make sure that everything that our consumers needed from essential goods and more, we’d have on the platform ready to serve them whenever they needed to,” said Lazada Chief Marketing Officer Neil Trinidad as he stripped down the phases, realizations, and critical decisions that Lazada has internalized as a company in order to champion Filipino entrepreneurship and prompt economic recovery.
Hence, the Bounce Back campaign that made essential goods and more accessible to Filipinos, both sellers and consumers, all around the country.
With a rally cry to restore economic recovery and accessibility to everyone, Lazada is gearing up for the 12.12, the biggest and most festive online festival to date.
RELATED ARTICLE: Lazada sets new 11.11 sales record, saw over 70,000 participating sellers for its Biggest One-Day Sale
To donate to those who have been affected by typhoon #UlyssesPH, click through lzd.co/LazadaForGood.
