The top 10 creative and media agencies in the Philippines according to R3 Worldwide’s July 2019 New Business Report has just been released with surprising reveals. The top creative agencies and its clients have stayed consistent with that of the May 2019 report, while new media players enter the ranks of the top media agencies in the country. R3 worldwide’s regular report measures the value of each business account for an agency, while also illustrating how the business fares in the local and regional market.
Creative Agencies
As mentioned above, the top 10 creative agencies in the Philippines have maintained its place and order to the report given back in May. Wunderman Thompson (formerly J. Walter Thompson and Wunderman Manila) keeps its shiny seat atop the ranking with what remains to be the biggest business win so far, Globe Telecom (Prepaid).
Following Wunderman Thompson are FCB with its CityMall Commercials and DoubleDragon (CityMall) wins; BBDO with Grab; Grey Group with Honey, DKT International, and PLDT Enterprise; and DDB Group Philippines with Department of Tourism, Mabuhay Digital, and the global creative business of PlayStation.
Media Agencies
Mindshare remains at the top spots of the top 10 media agency rankings with its Rebisco and Honest Bee wins, adding to its new Cherry Mobile win in July.
Other notable news is of the two new media agencies that have entered the ranks this July, namely Universal McCann and MediaCom. Universal McCann’s Oriente Express and Netflix wins have secured its spot in the top 10, while MediaCom’s Dan-one URC win as well as its Playstation win for SEA granted it some well-deserved spots.
Some agencies that have remained in the list are OMD with Beiersdorf and SM Store; and Wavemaker with Max’s Fried Chicken and Yellow Cab Pizza.
For more information visit https://rthree.com/.
