MANILA – ITP/SVEN is a joint venture between a Japanese cross media company, Ishida Taiseisha, and Sven Ingenuity, a premier Digital 1st Agency based in Manila and Singapore. This partnership was born out of the idea to merge each company’s expertise and the mindset to deliver an experience that moves its partner brands to think beyond the ‘now.’
ITP/SVEN retains its principals’ names to ensure its strong background and commitment to provide a full-service experience – which includes manual production to digital content – supported by a progressive network and an avant-garde perspective.
Mr. Otohiko Abe, President of Ishida Taiseisha, Inc. giving his introductory speech
ITP, or more largely known as Ishida Taiseisha, has over a hundred years of technical expertise, coupled with a global network spread across 15 countries around the world. It has worked with brands such as Toyota, Canon, and Panasonic. While the business has evolved over the years, it still maintains a strong tradition of excellence and innovation to bring brands the latest technology to get their message across its consumers.
On the other hand, Sven Ingenuity has been helping brands grow creatively and strategically in the digital space since 2008. A silent player, Sven is a pioneer in the industry working with top agencies as their digital partner even when digital was just a budding medium in the advertising world. A key partner of global companies such as the L’Oreal Group, Cognizant, and AXA, the agency has worked with over 50 global and local brands to date, and was also one of the first in the country to use augmented reality technology. The agency consists of an unconventional mix of talents and has successfully built its network by banking on its very own PRISM framework for immersive strategies that optimize campaigns for better results.
It is ITP/SVEN’s belief that each brand has the potential to be avant-garde – one just needs to tap the right insight complemented by the right technical solution to deliver something that disrupts and delights the audience.
In main image is Mr. Arvi Villacin, President of ITP/SVEN, speaking on the formal launch of the partnership between the two companies.
