MANILA – Solaire Resort and Casino recently unveiled its new branding project in partnership with AirAsia, wrapping the popular Airbus A320 with Solaire colors – the first consumer brand in the country to fully wrap and brand a commercial airline.
Dubbed as ‘Sky Solaire’, this partnership aims to facilitate more passenger and cargo traffic in both regional and domestic flights, and foster stronger trade, cultural and tourism ties within Asia. In line with Solaire’s “Create Your Moments” campaign, this marketing initiative is also primed to open up new revenue streams for both the integrated resort and the airline carrier.
“This milestone is a key undertaking between two passionate brands with entrepreneurial and dynamic mindsets. This unprecedented branding project in the Philippines may be taken as a ‘leadership statement,’ which attests to Solaire’s strong growth momentum in the industry. Yes we are again raising the bar; this time we’re taking it to the skies,” says Donato Almeda, Board Director of Solaire Resort and Casino.
With just one branded airplane at the moment, Solaire confirms that they will further rolling out this innovative wrap on additional aircrafts in the future with broader partnership arrangements.
AirAsia Philippines Chairman Maan Hontiveros said, “AirAsia Philippines is a sociable and innovative brand. We also take pride on our collaborative nature. This new livery demonstrates our creative approach to partnerships and marketing opportunities especially with companies that support our vision to grow tourism. We are thrilled to carry Solaire’s brand in the sky and on the grounds at the airports here and abroad extending to as far as our destinations in Malaysia, China and Korea.”
Solaire and AirAsia’s partnership joins other similarly unique takes on corporate and commercial branding that literally take brands to greater heights.
In the past, Eva Air also partnered with Sanrio to launch a special design for long-range Hello Kitty Jet. Eva Air not just wrapped the external jet of its first A330-300s with conceptual Sanrio design but also equipped their amenities with themed seat covers and pillows, tissue papers, and even Sanrio-inspired in-flight food.
Also, selected airplanes from different airlines landing at the Ninoy Aquino International Airport are wrapped with ‘It’s more fun in the Philippines’ logo as part of the Philippine Department of Tourism’s latest campaign.
