MANILA – The Creative Guild of the Philippines, together with the 4As’ Better Than Ever Raw School 2014 will be hosting a seminar on copywriting at Publicis Jimenezbasic in Makati this Thursday.
Entitled “Words, Words, Words And A Few More Words on Copywriting”, the session features Greg Martin from Ace Saatchi & Saatchi, Lawin Bulatao of Arena, Lourd de Veyra, Tin Sanchez of BBDO and Don Bautista of PC&V.
The seminar – or class, as Raw School prefers its workshops to be called – will be revisiting former lessons in the Raw School series, and will teach the young creatives enrolled in the program the finer points of copywriting. There will be free-flowing beer, snacks and pizza.
Raw School’s principal, IXM CEO Third Domingo aims to include more young creatives to jump-start their learning, exposure and growth to help them in their craft.
Domingo explained that Raw School hopes to be “better than ever” compared to their past years. By including four lectures in one session instead of just one, the participants can enjoy different points of view on one topic, giving them a broader bank of knowledge to draw from.
This week’s class is the third of a series of several lectures all aimed at improving the creative climate in the Philippine advertising industry. Attendees have responded called the series “informative, insightful and inspirational”.
Workshops in Raw School are varied and interesting, with participants being given “homework” such as coming up with a print ad for a Kodak line of disposable cameras.
This week’s class will be held at Publicis JimenezBasic, 14th Floor, Solaris One Bldg., Dela Rosa St., Makati City, starting at 7 p.m.
For details, contact the 4As secretariat at 4asp@pldtdsl.net or visit the Raw School Facebook and Twitter pages.
