Recent Kidlat wins top off a year of regional & local awards success
J. Walter Thompson Manila’s 12-strong haul at the recent Kidlat Creative Awards crowns a year of creative, digital and Agency of the Year awards success for the agency’s top clients.
Kidlat Gold in Film and Bronze in Craft for Manulife ‘Stand Up’ adds to that campaign’s Gold, Silver and Bronze at the IMMAP Boomerangs, the Philippines’ biggest annual digital awards, plus Spikes Bronze.
‘Quiz Night’ for Globe Postpaid bagged 3 Kidlats, while Del Monte Fit & Right’s ‘Fit in 5s’ and Nestle Kit-Kat Chunky’s ‘Gif reactions’ brought home one each. Overall, the haul saw 12 out of 14 Finalists converted to silverware, across multiple categories including Film, Outdoor, Creative Use of Media, Digital Activation & Campaigns, Best Art Direction and Best Copywriting.
Commenting on the wins, J. Walter Thompson Manila’s Managing Director Golda Roldan said, “Kidlat in Filipino means ‘lightning’, we are happy to have been struck by lightning twelve times! This is one of our most rewarding years in terms of awards success, knowing that these campaigns were all in response to briefs from our biggest clients and wouldn’t have been possible without their trust.”
Dave Ferrer, Chief Creative Officer, J. Walter Thompson Manila said, “The fact that these wins are across so many categories and at different awards shows, is testament to the depth and breadth of the talent within our agency and thanks to the bravery of our clients.”
Added Jacco ter Schegget CEO, South East Asia J. Walter Thompson Company, “J. Walter Thompson Manila’s holistic approach to client briefs is delivering work that is not only entertaining but also effective across multiple touchpoints. We can expect more award-winning integrated solutions like these as we effect our business transformation for J. Walter Thompson and Mirum in SEA.”
