Leo Burnett has announced that Jarek Ziebinski, current CEO of Leo Burnett Central and Eastern Europe (CEE), takes over from Michelle Kristula-Green as President for the Asia-Pacific region (excluding China). Ziebinski will be based in Singapore.
A star of the Central European ad industry, Ziebinski has led Leo Burnett CEE to great success: expanding from 11 countries to 16, winning 13 Cannes Lions and being named Agency of the Year 42 times in respective countries. In the last three years he grew consolidated revenue by over 60% and doubled revenue in Russia. This experience in the emerging economies of Eastern Europe is expected to stand him in good stead in the Asia-Pacific.
A familiar face to many in Asia, Michelle Kristula-Green has been named Global Head of HR. She moves to Burnett headquarters in Chicago, succeeding Patrick Venetucci, who steps up to the new position of Deputy Chief Operating Officer – reporting to COO Tom Dudreck.
“The individuals involved in this move are some of our best, most successful leaders, each with an extremely strong track record,” said Tom Bernardin, Chairman and CEO of Leo Burnett Worldwide. “These decisions demonstrate the importance of and our on-going commitment to talent mobility in our global economy.”
