MANILA – Publicis One Philippines announced today the promotion of Jerome “Jay” Lim to General Manager of media agency Blue 449. Lim assumes the said role concurrent to his position as Head of Strategy for Publicis One’s media brands.
“Jay is a highly experienced and dynamic leader in our industry. His leadership of Blue 449 has resulted in organic growth and exciting new business wins. His Clients see him as a true business partner and his people value him as an inspiring leader. On top of this, he has been instrumental in driving the data and analytics usage and culture across Publicis One’s media brands in the country.,” Jennifer Santos, Chief Media Officer, Publicis One Philippines, said.
Dubbed the “Open Source Media Agency”, Blue 449 is a new media force for clients looking to break with traditions, attain market leadership and cutting edge innovation. Its “Open Source” approach to planning provides a more flexible and digital led alternative to existing networks and practices, and applies in both the development of media ideas and in how that idea lives in the real world.
“I am really looking forward to my new role in Blue 449. I am delighted to be in a fast growing media agency brand that welcomes inputs from beyond our walls, creates a true network of talent, is willing to experiment, and most importantly, cares about the audience’s reaction to brands,” Lim commented.
Blue 449 key clients include Vivo, Globe Telecom, Philippine Airlines, Bank of the Philippine Islands, Philam Life, Puregold and UNAHCO among others.
Jay has more than 15 years of experience in the media industry. He is a BS Statistics graduate of the University of the Philippines – Diliman, and has diverse experience across strategic integrated planning, buying optimization and data and analytics practice. He has held senior media management positions in Universal McCann, Starcom Mediavest and Zenith Optimedia.
