MANILA – ZenithOptimedia Philippines has appointed Jennifer Santos as chief executive officer. She will be responsible for the running of the agency and its continued growth in the market.
Santos is a veteran of the marketing world, having spent the last 17 years working regionally and locally for a number of creative agencies (Lintas and Leo Burnett in Manila, Saatchi in Thailand), before moving client side (Procter & Gamble Asia).
As a client, Santos handled equity and communications for P&G Asia working across the hair, skin and laundry portfolio in the region. During her seven year tenure, Jennifer worked in a number of Asian markets including Singapore, China and Hong Kong.
Santos joins ZenithOptimedia from Mindshare in the Philippines, where she held the role of Managing Partner, Team Unilever. During this time she was responsible for all Unilever media planning and buying, including Digital.
Commenting on the appointment, Gerry Boyle, Asia Pacific Chairman said: ‘Jennifer has a fantastic background in creative marketing companies and most recently in the media business. Her depth and breadth of expertise is a brilliant addition to our client offering in the Philippines. I am very happy to welcome her aboard’.
Discussing her new role Jennifer said: ’I am thrilled to be joining ZenithOptimedia during this very exciting time and I hope my leadership will further develop the team’s strategic thinking and creativity while ensuring the Agency’s Live ROI equity remains at the heart of everything we do”.
