MANILA – Who wouldn’t sing along to Jollibee’s ‘I Love You, Sabado!’ jingle when you hear it? The iconic jingle, and the ultimate throwback is returning, with a refreshed tone, to make every weekend, a family bonding event.
‘I Love You, Sabado’ was first launched in 1987 and is considered as one of the most well-loved and successful campaigns of the fastfood giant.
“Our ‘I Love You, Sabado!’ campaign inspired families to make the most of their weekends by spending quality time with one another. As a brand that promotes the joy of family, Jollibee is bringing back to life this campaign as we believe that the message still holds true in this day and age. Amid the hustle and bustle of our day to day lives, we want to reinforce the importance of reserving weekends and pursuing our passions with the the people who matter most — our family,” said Jollibee vice president for Marketing Harvey Ong.
The campaign officially kicked off last July 4 with a simultaneous lunch held at six flagship Jollibee stores nationwide. The Las Pinas launch was joined by Jollibee Yumbassadors Kiefer Ravena, Arnold Van Opstal and Alyssa Valdez while rock icon Bamboo performed at Jollibee E. Rodriguez.
“Jollibee is going all-out on this campaign in line with our goal of engaging even more Filipino families across the country. We will make this a yearly advocacy by enjoining the whole nation to celebrate every first weekend of July thereafter as a National Family Bonding Weekend. Then and now, this is what our brand proudly stands for,” added Ong.
Watch the refreshed ‘I Love You, Sabado!’ video here:
Naki-jam na rin ang The Voice Kids sa masayang “ILoveYouSabado” song! Watch their special music video at maki-sing-along na with Lyca, Darren, JK and Darlene! 🙂 #ILoveYouSabado
Posted by Jollibee on Friday, July 17, 2015
