After securing lead digital duties for Unilever, Dentsu JaymeSyfu just announced its second significant catch in 2016. Citing the agency’s passion for the brand and the breakthrough digital ideas presented during the pitch, Jollibee Philippines has awarded Digital Agency on Record duties to Dentsu Digit.
The partnership will see Dentsu Digit create a social strategy for Jollibee, the Philippines-biggest fast-food chain known for its “Chickenjoy,” Jolly Spaghetti, “Yum burger,” and its ubiquitous bee mascot. The highly awarded digital agency has been tasked to handle the challenge of giving the brand a strong digital presence even as Jollibee continues to make its presence felt and spread the joy of eating worldwide.
Long a dominant market leader in the Philippines, Jollibee has also recently embarked on an aggressive international expansion plan in the USA, Vietnam, Hong Kong, Saudi Arabia, Qatar, Brunei, and Singapore to firmly establish itself as a growing international quick service restaurant player.
“We were unanimous in our decision that Dentsu Digit presented the best point of view among all the participating agencies,” shared Francis Flores, Brand Chief Marketing Officer, Jollibee Global and Head of Marketing for Jollibee Philippines. “We look forward to working with them to help make Jollibee a trailblazer when it comes to digital marketing and innovations and establish a deeper relationship with our customers.”
“Jollibee has always been a dream account,” shared Dentsu JaymeSyfu CEO and Chairmom Merlee Jayme at the news of the announcement. W”ith our strength in integration and Dentsu’s innovation, we would definitely bring Jollibee’s digital assets to a higher level and I’m sure everyone will have fun working on this brand.”
Working on both the corporate and product campaigns, Dentsu Digit’s Executive Creative Director Jerry Hizon cannot help but feel excited with the win as the Dentsu Digit team began to immerse themselves in all things Jollibee: “We all grew up with Jollibee. Imagine the joy (no pun intended) we are feeling now that we have the opportunity to create insightful and interactive digital experiences for such an iconic Filipino brand.”
Dentsu Digit is headed by Managing Director Carlo Ople. For him, the love for the brand “showed in the work that we presented during the pitch. Everyone was so excited and passionate with their ideas! We look forward to helping them become a digital trailblazer and pioneer.”
Dentsu Digit is the fully integrated digital arm of Dentsu JaymeSyfu. It was acquired by Dentsu Aegis Network in December 2015.
