Judging begins for adobo Design Awards 2014

MANILA – Top guns in the advertising and design industry gathered at The Gallery in Greenbelt 5 on March 24, the first day of judging for this year’s adobo Design Awards.

Now on its fifth year, the adobo Design Awards has grown, with 366 entries in 2014 compared to 240 entries in 2013. There were also nine international entries this year, from England, Malaysia, and Barcelona.

Headed by New York-based design guru Lucille Tenazas, this year’s jury is composed of Jowee Alviar, Amina Aranaz, Kenneth Cobonpue, John Ed De Vera, AJ Dimarucot, Dave Ferrer, Tobias Guggenheimer, Dale Lopez, Meneer Marcelo, Dan Matutina, Leeroy New, Armand Serrano, Jay Tablante, Budjette Tan, Brian Tenorio, Jose Maria Yupangco, and Ompong Remigio. “Our jury this year is a force to be reckoned with, ensuring that it is truly the best that will emerge as winners,” said Angel Guerrero, president and editor-in-chief of adobo.

Lucille Tenazas, head of jury

Jury member Jowee Alviar of Team Manila Graphic Design Studio said that when it comes to trends, he saw two things: “One is more of typography in terms of branding, and there are some works that are minimalist designs, which I find really refreshing. The other is more of the illustration group.”

Alviar said that while there was a good mix of entries this year, they would still want to see more choices in the future. “We’ve been judging the aDA for a couple of years already – we see the progression. The entries keep growing. We see more entries from abroad also… I think that’s good, making the competition more international,” he said.

BBDO ECD Dale Lopez, JWT Manila ECD Dave Ferrer, and MRM Deputy ECD Budjette Tan

The adobo Design Awards categories are:

Press & Poster, Corporate Brand Identity, Typography, Illustration, Books / Publishing, Packaging, Outdoor / Ambient, Environmental / Spatial Design, Product Design, Wearable Design, Photography, Production Design, Video, Digital / Interactive, Design for a Purpose, and Design for the Future.

Out of the 366 entries, 17 (three student and 14 professional) were for the Open/Theme category. The category’s theme, Design for the Future, calls for socially relevant design that is environmentally-conscious, sustainable, uses locally-sourced material, and reflects Filipino sensibilities. Formats can be anything from Packaging, Wearable Design, Environmental, Furniture, and Others.

Jowee Alviar of Team Manila Graphic Design Studio

Winners will be awarded on March 28, 2014. Members of the powerhouse jury will also share their expertise in the adobo Masterclass and adobo Design Series 2014.

On March 26, Lucille Tenazas will share her knowledge on design and the creative process as she leads the adobo Masterclass, entitled Purposeful Purposelessness: A Unique Approach to Design Thinking.

On March 28, the Design Series 2014 will feature the following speakers:

SoFA dean Arch. Tobias Guggenheimer

TBWA\ Santiago Mangada Puno associate creative director John Ed de Vera

Walt Disney’s senior visual development artist Armand Serrano

Campaigns and Grey chief creative officer Ompong Remigio

MRM Manila deputy executive creative director and Trese writer Budjette Tan

Photographer Jay Tablante

Communications specialist Brian Tenorio

Designer and illustrator Dan Matutina

Rogue magazine illustrator Meneer Marcelo

Graphic designer AJ Dimarucot