As the first 49th Annual Clio Awards were announced at the Filmore Miami Beach, the Philippines can proudly say that last year’s Gold Clio was no fluke.
This year, it was JWT Manila that won a Clio, a Bronze for the “Are we there yet?” radio ad for Shell. This is their second international metal for Radio; last year, their Lotus Spa campaign was awarded a Gold Lion in Cannes.
(Click here to hear the award-winning radio spot.)
Two other Philippine agencies made it to the shortlist: DM9 JaymeSyfu for their Drixine “Clogged nose” radio and TBWA Santiago Mangada Puno for another radio entry, the Unicef “Sarah” ad.
McCann Worldgroup SF and TAG took the Grand Clio home for TV/Cinema/Digital for their “Believe” campaign for Xbox Halo. Colenso BBDO took the Grand Clio in the Billboard category for “Self Destruct” for client Deadline Couriers, as well as a Gold Clio in Innovative Media for the same ad. Duval Guillaume, Brussels won the Grand Clio in the Innovative Media category with “A Blind Call” for Brailleliga; Ogilvy & Mather Toronto received a Grand Clio in Integrated Campaigns for “’New’ Diamond Shreddies” for Shreddies Cereal, and Ogilvy New York landed the Design Grand Clio in environmental design for BP-Auto, Fuel, Eco-Messaging.
Ogilvy & Mather Frankfurt topped all individual offices for the night with three Gold Clios (two in the Print category for Mattel Matchbox and one in Design for Malteser Ambulance Service), followed by Colenso BBDO, School of Visual Arts, New York and 180 Amsterdam with two Gold Clios each.
Across network offices, Ogilvy & Mather was awarded the most Gold Clios tonight with five (three for Frankfurt, two for New York), followed by four Gold Clios for offices of BBDO Worldwide (two each for Colenso BBDO and BBDO New York) and DDB Worldwide (one each for Johannesburg, London, Berlin and Amsterdam). Saatchi & Saatchi Worldwide received two Gold Clios (one each for New York and Singapore).
The Clio judging process makes it possible for there to be several Gold, Silver or Bronze winners—or in some cases, no winner at all—within individual categories. With more than 20,000 entries received from 65 countries, fewer than three percent receive a Clio statue, and less than one percent receives a Gold Clio. If judges determine a Gold winner is “best-of-show” in its category, they have the opportunity to bestow an even higher honor: the Grand Clio.
Shell "Are We There Yet?" Radio
Agency credits:
Creative Director: Dave Ferrer, Joe Dy
Agency Producer: Maika Zialcita
Production Company: Hit Productions
Sound Designer: Glenn Mariano
Audio Engineer: Glenn Mariano
