MANILA – How powerful is true love’s first kiss? Over 2 million tweets to be exact.
THE KISS WAS REAL!!!!
TRUST ME, IT WAS. #PSYUnangHalik pic.twitter.com/TfVOt3L2up
— LIYAH (@spxrkliyah) August 24, 2015
Sponsor
ABS-CBN teen stars Daniel Padilla and Kathryn Bernardo have stirred up quite a storm on social media last Monday as fans gushed over their first kiss as characters Angelo (Daniel) and Yna (Kathryn) in top-rating primetime drama series “Pangako Sa’yo.”
The hashtag #PSYUnangHalik became a worldwide trending topic reaching a whooping 2.1 million mentions. And while fans were left starry-eyed, the event was a field day for bloggers, celebrities and other content creators eager to ride the trend (see tweets below).
It also marks as their first kiss as a love team, which partly explains why everyone the went gaga over it. Blame it on ABS-CBN’s digital team or the duo’s star power, this downpour of support is remarkable considering that Pangako Sa’yo is a remake and was really meant for local audiences.
The impact of this social media bomb also registered on the network’s TV ratings for that day. According to data from Kantar Media last August 24, “Pangako Sa’yo’s” ‘Unang Halik’ episode scored a national TV rating of 33.2%, which is more than twice the rating of its rival program on GMA, “Beautiful Strangers” (15.9%).
However, some diehard fans, fondly called as “KathNiels,” were not that really convinced that they actually kissed, saying that it’s all a camera trick. Regardless if it was real or not, ABS-CBN got the ratings and publicity some shows could only dream of.
It's 10:30 pm! #PSYUnangHalik still trending on 1st – ww & nw. Walang pag move on tabang!!! #PSYUnangHalik pic.twitter.com/hRxbTyosSL
— © Colacha (@ColaBoink) August 24, 2015
Analytics: #PSYUnangHalik for the past 24 hours using Twitter's streaming API for a 1% sample of all tweets. pic.twitter.com/wgRGBCNoog
— Mangyan Blogger™ (@mangyanblogger) August 24, 2015
Hoooooooyyyyyyyyy anu yuuuuuuuunnnnnn!!!! Waaaaaaahhhhh!!!! Matitikman nyo ang lupit ng batas ng HOPIA!!!! #PSYUnangHalik
— jose marie viceral (@vicegandako) August 24, 2015
If other fandoms don't feel threatened about KNs then they shouldn't compare nor meddle with this fandom. Just stop. Stop. #PSYUnangHalik
— Dream For Daniel (@DreamForDaniel) August 24, 2015
