MANILA – Internationally-acclaimed industrial designer Kenneth Cobonpue is the new brand ambassador of Sun Life of Canada (Philippines) Inc. Sun Life announced their partnership with Cobonpue recently at the Marco Polo Plaza in Cebu.
The first-time financial brand endorser, talking about the brand said, “Sun Life has been in the Philippines for a long time and is known for its quality products and services. The way Sun Life nurtures its business is very much aligned with how I take care of my own brand – by valuing quality, integrity, and legacy.”
He also compared Sun Life to his designs, “My pieces carry all these values. I don’t design just for the present. I look at them as treasures that can be passed on from one generation to the next – just like Sun Life’s products,” he added.
With Cobonpue on board, Sun Life Chief Marketing Officer Mylene Lopa is confident that the company will be able to boost its advocacy in Cebu. “Kenneth epitomizes what we stand for because he understands how being financially savvy can lead you to a brighter life,” she said. “We are positive that this partnership will bring about great results.”
Cobonpue, known globally for his designs created with locally-sourced materials, will be Sun Life’s brand ambassador in Cebu.
