Chinese advertising veteran Kevin Lee heads Ogilvy & Mather Shanghai creative department as executive creative director. A decade of advertising in his cap, two with Ogilvy Shanghai, Lee headed the agency’s top clients Sprite, Tudor and Chinese sports apparel companies Semir and Midea, among others.
Ogilvy Greater China Group Executive Creative Director Nils Andersson says “with his eye for style and his meticulous attention to detail, Kevin has been instrumental in the growth of quality and success (of Ogilvy Shanghai).” Ogilvy Shanghai’s creative reputation has since soared in the two years of Lee’s joining.
Ogilvy China is the largest marketing communications network in the country offering full range of marketing communication disciplines including advertising, direct marketing, interactive media, database management, public relations, graphic design, and related marketing disciplines.
Lee will foster growth and excellence to Ogilvy Shanghai, already credited for memorable successful and award-winning campaigns and cultivate more clients for its 360 Degree Brand Stewardship. 360 Degree leverages the brands of its clients by combining local know-how with a worldwide network, creating powerful campaigns that address local market needs while still reinforcing the same universal brand identity.
Multi-awarded with D&AD, the One Show, Effies, New York Festivals, Clios, and Cannes, Lee’s expertise in advertising creative is recognized by judging numerous international advertising award panels.
Lee’s team was recently awarded two Silver Pencils at the prestigious One Show 2008, for the UNICEF “Invisible Child” ambient campaign. “Knocked Out,” a campaign for local client Yang Chang Coil also received a Bronze Lion at Cannes Lions 2008, the industry’s premiere award show.
