A well-dispersed awards haul, stringent judging and plenty of star power made for an outstanding Kidlat Awards on Saturday, March 7 on Boracay island. The show was organized by the Creative Guild of the Philippines, led by Guild President David Guerrero.
Three guest jurors descended upon the island from neighboring Asian countries: Jury Head Stefan Sagmeister, JEH United Bangkok head Jureeporn Thaidumrong and TBWA Asia-Pacific Creative-at-Large John Merrifield.
Public service projects swept the golds, which were awarded to TBWA/SantiagoMangadaPuno, McCann Worldgroup, Bates141 and DDB affiliate DM9JaymeSyfu. A total of 54 medals were awarded, with BBDO Guerrero winning the most at 13. While no award was given, Agency of the Year honors would go to TBWA/SMP, which received 12 medals including two Golds. Big brands were also well-represented, with medals for Nestle, FedEx, Motillium, McDonald’s and Gillette, among others.
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A jury of ECDs outside their natural habitat, with guest judges Stefan Sagmeister and a giddy Judee Thaidumrong. Photo by Andy Maluche.
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“Raise your hand to vote ‘in’…” An unorthodox venue for the final round of judging. Photo, Andy Maluche.
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Guest judges Stefan Sagmeister and John Merrifield get into the local spirit. Photo, Andy Maluche.
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TBWA creatives celebrate their Kidlat! performance with TBWA Asia-Pacific’s John Merrifield.
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Creative Guild Chair David Guerrero (of BBDO Guerrero) with awards night host BB Gandanghari, who was a male action star in a previous life. Photo, Andy Maluche.
Gold Winners:
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TBWASantiagoMangadaPuno’s Recycle Bag won a Gold in the Design category – and the even bigger prize of being Stefan Sagmeister’s favorite piece in the whole show.
“Riles,” by TBWASantiagoMangadaPuno. Gold for DIWA (Public Service), Film.
“iamninoy,” by McCann Worldgroup. Gold for Integrated Multimedia Campaign.
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“Emboss”, by Bates141 Philippines. Gold for DIWA (Public Service), Others.
The fifth Gold winner was a radio ad, ProLife “Keep” by DM9JaymeSyfu.
