MANILA – Your status or level of knowledge in the digital marketing world need not be complicated because you can now learn from the “best of the best” in this industry come October 2016.
All roads lead to the Philippine International Convention Center at the Cultural Center of the Philippines Complex in Pasay City for the holding of the very first Internet and Mobile Marketing Association of the Philippines (IMMAP) Digital Congress or “IMMAP DigiCon.” With the theme “The Power of X: Digital Multiplied,” the IMMAP DigiCon hopes to encourage attendees to come and participate so they can rev up their digital marketing skills using knowledge that will be shared by some of the world’s and the region’s top-caliber digital marketing minds.
Judging from the line-up of speakers, it’s a real “who’s who” event where the biggest rock stars in digital marketing will converge in Manila and provide once-in-a-lifetime learning opportunities to the more than 3,000 local digital marketers expected to attend.
“What’s in store for attendees? Local digital marketers will be able to get a perspective as to how things are done in the region, improve their learning, and discover more about other digital industries from the speakers,” explains Donald Lim, Chief Digital Officer of ABS-CBN, IMMAP co-founder and touted as the founding father of digital marketing in the Philippines.
A total of 10 tracks of topics will be featured at IMMAP DigicCon, which include “Branding and Marketing,” “Content and Distribution,” “Start-ups,” “The Digital Creative,” “Social and Search,” “eCommerce and Payments,” “The Digital Agency,” “CRM, Data and Analytics,” “Research and Measurement,” and “Media and Ad Networks.”
Among the keynote speakers for IMMAP DigiCon 2016 include Gwendolyn Regina, Director of Strategy and Business Development, who will spearhead the global expansion of digital media website Mashable in Asia. She will be one of the featured speakers under the “Content and Distribution” track together with Gautam Talwar, Southeast Asia General Manager for YouTube content creator Maker Studios.
Jean-Marie Dru and Tuomas Peltoniemi, Chairman of TBWA/Worldwide and President, Asia and Innovation Director, TBWA/Digital Arts Network, respectively, are also among the keynote speakers. Dru has more than six decades of advertising experience while Peltoniemi, who will speak on “Digital Creatives,” has more than 17 years exposure in digital marketing working on technology, strategy, creative and business.
On the other hand, Anne-Cecile Michaud Lichtenstein, Global Head of Strategy of Havas Media and leads strategic planning across all integrated media for the company, will speak on “Branding and Marketing.” Sandhya Devanathan, Regional Director of eCommerce, Travel and Financial Services verticals at Facebook, will speak on “eCommerce and Payments” and Christel Quek, Vice President for Asia Pacific of Brandwatch, content developer company for Twitter, will talk on “Social and Search.”
Other star-studded speakers include Steve Kalifowitz, Head of Brand Strategy, Asia Pacific and Middle East and North Africa for Twitter. The two-time Singapore-based Emmy Award-winning producer will also talk about “Social and Search” while Sunita Kaur, Managing Director in Asia for Spotify and who led the company’s expansion in Asia, will also talk on “Content and Distribution” together with the Managing Director in Asia Pacific for video tech company Unruly, Phil Townend.
Rounding out the list of keynote speakers for IMMAP DigiCon 2016 are Leroy Pinto, Data and Measurement Platforms for Google Asia and an advocate of turning data into insights, and Dan Neary, Facebook’s APAC Vice President and former Vice President for Market Development at Skype.
The first “IMMAP DigiCon, The Power of X: Digital Multiplied,” will be held on October 10-12 2016 at the Philippine International Convention Center, Vicente Sotto Street, Cultural Center of the Philippines Complex, Pasay City. For more information and other event mechanics, go to www.immap.com.ph or www.powerofx.ph.
