Singapore – Leo Burnett Arc Worldwide Singapore won three awards at the 2009 WebAward Competition bringing the creative network a global total of 13 metals at the premier website award competition.
Already on its 13th edition, the WebAward is an international website award program organized by the Web Marketing Association awarding the best websites across 96 industry categories setting the standard of excellence for website development. Nominations came from interactive agencies and website marketing departments in more than 47 countries around the world.
Arc Worldwide Singapore won three under Outstanding Achievement in Web Development Award Category for client Hewlett-Packard Power to Change website: Standard of Excellence for Advocacy, Standard of Excellence for Computer: Hardware, and Standard of Excellence for Environmental
“This is our biggest ever global campaign born out of Singapore. It is also a living example of how a powerful idea supported by technology can truly engage and transform the way people think and act,” said Nick Handel, Arc Worldwide Singapore managing director.
“This award is a huge boost to our digital credentials and a testament to our digital capabilities, which is one of our key growth areas for the region,” said Jarek Zienbinski, Leo Burnett & Arc Asia Pacific president.
The HP Power to Change website encourages personal computer users around the world to make simple behavioral changes in support of the environment. The site was launched in three HP regions: Asia Pacific and Japan; Europe, the Middle East and Africa; and the Americas, and available in five languages – Chinese, English, Japanese, Portuguese and Spanish.
An HP global campaign, website users can download the Power to Change widget that tracks the cumulative energy savings associated with participants turning off idle Macs and PCs when not in use. With the widget, Mac and PC users worldwide can watch and explore the energy savings generated through the power of behavioral changes across individual and global users.
Visit www.hp.com/powertochange.
