MANILA – The Creative Guild of the Philippines announced on Monday, the finalists for the Kidlat Awarrds 2016, the biggest annual creative competition in the Philippines.
Tied in the top spot of the Kidlat Awards main category shortlist are Leo Burnett Group Manila and TBWA\Santiago Mangada Puno with nine finalists each. Not far behind is BBDO Guerrero with seven total entries in.
The Kidlat jury includes Joji Jacob, Group Executive Creative Director, DDB Group Singapore; Ted Lim, Chief Creative Officer, Dentsu Asia-Pacific; David Guerrero, Creative Chairman, BBDO Guerrero; Andrew Petch, Chief Creative Officer, Ace Saatchi & Saatchi; Alistair Wood, Chief Creative Officer, Publicis Manila; Dino Ocampo, Executive Creative Director, Ogilvy; Joey David-Tiempo, Executive Creative Director, TBWA\SMP; Abi Aquino, Creative Director, Mullen Lowe Philippines; Brandie Tan, Executive Creative Director, Publicis JimenezBasic; and James Bernardo, Executive Creative Director, Havas Ortega, and headed by Leo Burnett Group Manila’s Chief Creative Officer, Raoul Panes.
“I think we had lesser entries this year compared to last year. What’s also noticeable is the shift to digital. We had lesser radio and print entries. There were a lot of long form videos and activations,” Panes shares.
Here’s the full list of the Kidlat Awards shortlist (Main Categories):
Kidlat Awards 2016 Shortlist (Main Categories)
Meanwhile, Film Pabrika dominated the Kidlat Craft shortlist with a total of 13 finalists, followed by BBDO Guerrero with nine.
Headed by AKQA Shanghai Executive Creative Director, Eric Cruz, the Kidlat Craft jury is formed by Dan Matutina, Founding Partner, Plus63 Design Co.; Joel Limchoc, Director, Film Pabrika; Edsel Tolentino, Partner, Loudbox Studios; Tony Hertz, Radio Director, Hertz Radio, Gary Amante, Co-Executive Creative Director, Dentsu Philippines, Russell Molina, Executive Creative Director and Founding Partner, Seven A.D.; Budjette Tan, Deputy Executive Creative Director, McCann Worldgroup Philippines; Manuel Villafania, Creative Director, TBWA\SMP; and Mike Sicam, Executive Creative Director, Ogilvy One.
Here’s the full list of the Kidlat Craft shortlist:
Kidlat Awards 2016 Shortlist (Craft)
Continuing what was introduced by the Creative Guild during last year’s Kidlat Awards, the jury has adopted the brand over medium approach in judging. Through this approach, categories are crafted in a way that entries are put side by side with other entries in the same product type instead of the medium used.
“I felt uneasy about it at first. But when you start judging, it’s all about the idea anyway. You see the best ones just come out naturally,” commented Panes. “You get more comfortable as you get into it. I didn’t see any problems going through it.”
The winners will be announced on March 12 at the Kidlat Awards ceremony, culminating the Ad Summit Pilipinas 2016 at the Subic Bay Convention Center.
