Leo Burnett Manila’s TVC "Counting Sheep’ is In-Book for D&AD (Design & Art Direction) 2009, in the category of Broadcast Innovation. It is the only Philippine entry to make it through the elite, famously tough London-based competition this year.
"In-Book" means that the TVC will be published in the 2009 D&AD annual, together with other work judged the best in the world by a panel of 270 top art directors and designers. “Getting a work published in this famous annual is an equivalent of winning a Silver at any other global awards show. It is a big honor,” said Mark Tutssel, Chief Creative Officer for Leo Burnett Worldwide, in a message announcing the win.
While the Philippines has had entries In-Book before, the Yellow Pencil remains elusive for the country. Congratulations to Raoul Panes and the rest of Burnett Manila!
TVC credits:
Advertiser: McDonald’s Philippines / Agency: Leo Burnett Manila
Creative Team: Richard Irvine, Raoul Panes, Alvin Tecson, Mela Advincula
Accounts: Sue Ann Nolido, Gela Pena / Producer: Lady Cajanding / Project Manager: Janice Alog
Media Team: Starcom: Lizelle Maralag, Faye San Diego
