MANILA – On March 3 and 4, the 2016 Kidlat Awards jury is set to come together for an intense two days of judging for biggest annual Philippine awards show for creativity.
Headed by Leo Burnett Group Manila’s Chief Creative Officer, Raoul Panes, other big names in Philippine advertising and around the region comprise the group. These include Joji Jacob, Group Executive Creative Director, DDB Group Singapore; Ted Lim, Chief Creative Officer, Dentsu Asia-Pacific; David Guerrero, Creative Chairman, BBDO Guerrero; Andrew Petch, Chief Creative Officer, Ace Saatchi & Saatchi; Alistair Wood, Chief Creative Officer, Publicis Manila; Dino Ocampo, Executive Creative Director, Ogilvy; Joey David-Tiempo, Executive Creative Director, TBWA\SMP; Abi Aquino, Creative Director, Mullen Lowe Philippines; Brandie Tan, Executive Creative Director, Publicis JimenezBasic; and James Bernardo, Executive Creative Director, Havas Ortega.
For its part, the Kidlat Craft Jury is composed of Dan Matutina, Founding Partner, Plus63 Design Co.; Joel Limchoc, Director, Film Pabrika; Edsel Tolentino, Partner, Loudbox Studios; Tony Hertz, Radio Director, Hertz Radio, Gary Amante, Co-Executive Creative Director, Dentsu Philippines, Russell Molina, Executive Creative Director and Founding Partner, Seven A.D.; Budjette Tan, Deputy Executive Creative Director, McCann Worldgroup Philippines; Manuel Villafania, Creative Director, TBWA\SMP; Mike Sicam, Executive Creative Director, Ogilvy One; and will be headed by Eric Cruz, Executive Creative Director, AKQA Shanghai.
In an interview with Jake Tesoro, Creative Director at Ace Saatchi & Saatchi and this year’s chairman of the Creative Guild of the Philippines, the jury will be adopting the same brand over medium approach in dividing the categories. This approach, which was the first-of-its-kind in the world, was first implemented last year to make the show more relevant to the clients. Entries were categorized and judged based on the products being advertised instead of the medium used (TV, Print, Digital, etc.).
“Since it was just last year that the Kidlat Awards went into brand versus medium, maybe it’s too premature if we let go of it immediately, “ said Tesoro. “It’s honest, it’s now and it’s really how we work and compete – against each other.”
As usual, Kidlat Awards will be giving out special awards to the Agency of the Year, Advertiser of the Year, and Production House of the Year. This year’s Hall of Fame awardee and Lifetime Achievement awardee will also be named during the Kidlat Awards ceremony.
The Kidlat Awards will be held on March 12, culminating the Ad Summit Pilipinas 2016 in Subic which will kick off on March 10. Registration starts on March 9.
