MANILA – On International Women’s Day, Levi’s® #IShapeMyWorld campaign celebrated the female form, in all its forms, and highlighted stories of extraordinary, fearless women who have shaped the world on their own terms. In a series of online videos, Levi’s® revealed that three extraordinary Filipino women have added their voices to the #IShapeMyWorld campaign: superbike racer Love-Love Tioseco, nature artist Wiji Lacsamana, and brave mom Jasmine Mendiola.
Because #IShapeMyWorld features the Levi’s® 300 Shaping Series, women with different body types are celebrated together with women from different age groups, backgrounds, and professional fields.
Phenomenal women
The new advocates of the #IShapeMyWorld had their unique battles to win on the path to debunking traditional gender roles and succeeding in their own chosen careers.
Love-Love became the only female superbike racer from the Philippines in 2000. After 18 years, she remains the only woman racing a 1000cc displacement motorcycle in the Philippines. For Love-Love, the best competitions have been those where she landed a spot on the top five against 15-20 other men. Though she sometimes encounters disparaging comments, she does not let them put her down and stop her from winning more races.
“I have accepted that you cannot please everybody,” Love-Love said of her critics. “I love my passion. Criticisms, bashers, haters, none of you guys can put me down.”
Artist Wiji’s love for creating things that are readily available from nature gave birth to her homegrown brand Radioactive Mushrooms in the Forest. Wiji believes that it is important to create things that make a positive impact on the environment and future generations. That’s why Wiji only uses natural ingredients for her cosmetics and scents. Even her watercolor tattoos are made of vegan ink.
“Your own little way can help change the world because if you affect one person this way, you inspire them to live this way. Then hopefully they’ll inspire another person and just pay it forward,” Wiji said.
Mompreneur Jasmine had to go through an emergency hysterectomy when, after giving birth to her third child, she started losing a lot of blood. The doctors had no choice but to remove her uterus, rendering her unable to bear a child again. Despite encountering complications such as acute kidney failure, Jasmine recovered and went on to become a work-from-home mom, a successful bridal makeup expert, and a style and image consultant.
For women who are going through tough times, Jasmine has this advice to share: “When you feel that life just gets too much for you for whatever reason, don’t doubt yourself, believe in your own strength and shape your mind according to how you want to live your life.”
Levi’s® is inviting you to be part of the #IShapeMyWorld conversation! Share with us what people said to define your limits and what you did to prove them wrong. Tag us on Facebook @Levis.philippines and use the hashtag #IShapeMyWorld to share your story of defeating obstacles and changing perceptions when others said you couldn’t.
