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MANILA – As it turns out, the APEC CEO Summit 2015 logo is not just a logo.
With its colorful concentric circles, the logo looks like an infographic because it actually is one, explains Bixie Reyes, Head of Design at Havas Media Ortega, to adobo. It’s actually a circular graph, with each color on the logo representing one of the 21 APEC member economies.
Here’s a video from HVMO that explains not the beauty of its design but also the elegance of data.
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