MANILA – Uniqlo has just launched a seasonal, limited edition t-shirt line Monday featuring the mascot of local fast food icon Jollibee, becoming the first Philippine brand to collaborate with the Japanese retail giant.
The Uniqlo X Jollibee t-shirts are available in 6 designs priced at P390 each for adults and P 290 for children. The homegrown food chain will join the ranks of global brands like Disney, Star Wars and Coca-Cola who have also collaborated with Uniqlo for t-shirt inspiration.
“Jollibee and UNIQLO share the same goal of providing a valued offering to every Filipino family. Our partnership with Jollibee will bring us closer to every member of the Filipino family as UNIQLO offers clothes for everyone” said Katsumi Kubota, Fast Retailing Philippines, Inc.’s Chief Operating Officer.
Fresh from a 3 day sale marking its third year anniversary in the Philippines, Uniqlo will also be selling the t-shirts in other Southeast Asian countries, like Indonesia, Malaysia, and Thailand – giving Jollibee a welcome awareness boost. In turn, the Uniqlo will secured an opportunity to get closer with Filipinos through a local brand with an immense and wide appeal.
“Our collaboration with Uniqlo affirms Jollibee’s place in the hearts of Filipinos and its status as a proudly Pinoy, internationally recognized icon. Aside from being a fast-food chain, Jollibee has grown to become a symbol of Filipinos – jolly, joyful and family-oriented,” said Jollibee Philippines President Joseph Tanbuntiong.
A ceremonial signing was done last Wednesday at Uniqlo’s SM Megamall branch, capping of 10 months of negotiations to make the Jollibee T-shirts happen.
