MANILA – Making its rounds on social media are these two video clips of a giant LED billboard along EDSA showing an eerie silhouette of a girl playing on a tree swing.
The videos originally came from celebrities KC Montero and Maxene Magalona, spurring online debate about its origins and agenda since it was first posted two weeks ago on their respective Instagram accounts.
The crowd’s knee-jerk response, aside from puzzlement, is that its another marketing gimmick similar to the viral “Olivia, will you marry me?” billboard campaign done by Empire East Land Holdings back in February 2014.
Manila Bulletin broke the news on Monday, which cited Lloyd Tronco from OOH Resources that they are still “verifying and investigating” the “girl on a swing” clip. However, the article failed to clarify how OOH Resources was connected to the billboard.
Tronco, an outdoor media veteran heading the Philippine Center for Out-Of-Home Media Research and Science (Philcourse), clarified with adobo that OOH Resources is only a website that posts available outdoor media properties in Manila and is no way connected to the creators of the clip shown.
But based on the billboard’s location at EDSA Northbound just after Guadalupe, the answer on who is behind the mystery billboard could probably come from Summit Media who owns the outdoor property.
Quizzed on who could possibly made the video, Tronco surmised that the “girl on a swing” could be filler or a show teaser form a TV network like what netizens have been suspecting.
“It could just be filler material inserted to use up the gaps between ads and other public service announcements”. “Either that, or if you see that there are other TV networks currently advertising on that same LED board, it could be a teaser for a new program for the advertised network,” he explained.
