MANILA – Abi Montana and Gari Salvador from Lowe was selected to represent the country in the Young Lotus competition to be held at ADFEST this March.
Last February 13, the Creative Guild of the Philippines headed by Merlee Jayme conducted the search for the country’s representatives. Twenty teams from different agencies in the Philippines were briefed by PJB Young Creatives Kulas Abrenilla and Niño Gupana, Gold winners of Young Spikes Integrated.
The judges this year included DM9JaymeSyfu executive creative director Louie Sotto, Dentsu ECD Gary Amante, TBWA\SMP creative director Bryan Siy, Ace Saatchi & Saatchi creative director Jake Tesoro, ASPAC chief creative officer Joey Ong, IXM chief executive officer Third Domingo, and McCann Worldgroup executive creative director Joe Dy.
The teams were tasked to create innovative solutions to overcome donation fatigue for the benefit of orphans of soldiers under the care of the Hero Foundation.
The Lowe team’s winning idea was called ‘Camp Force One: Donation Turned a Citizen into a Soldier’.
“The idea for this one is exciting, it makes people want to donate, and actually they won’t feel like they’re donating because they are participating,” Domingo said.
Bench Emperado and Keisha Ferraris from RAD Manila bagged second place. At the same time, the team from Leo burnett composed of Sara Nicole Sarmiento and Alexis Dy won third place.
Teams from IXM (‘Buwis Buhay’), Campaigns and Grey (‘Bayad ng Bayan’), ASPAC (‘Linked Heroes’) and TBWA\SMP (‘A heroes message’) were declared finalists.
In photo: The judges with the top three works
