Lowe Philippines’ Kuff ‘n’ Kollar campaign has won a Bronze in the Caples Awards, announced March 19.
Held in New York City with entrants from all over the world, the Caples Awards are a top honor in the direct marketing field.
The dry-cleaner’s campaign included three embossed postcards, each with an actual article of clothing on the front. Recipients could bring the postcard with them to any outlet for a discount on pressing. The same campaign was also awarded at ADFEST 2008.
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ECD: Steve Clay; Copywriter: Edward Ong; Art Director: Dylan See, Somjai Satjatham, John Foster, Mario Serrano; Photographer: Simon Ng, Dindo Villaester; Producer: Ponso Tolosa; Digital Imaging: Simon Ng, Roger Rapacon, Michael Logaring; Studio: Phenomenon; Accounts: Karlo Salazar, Tynna Antonio, Jaime Ysrael
