MANILA – adobo magazine named ‘Makahiya’ by Lowe Philippines the 2013 Ad of the Year.
The ad, which ran during the 2013 Metro Manila Film Festival, warns against the negative effects of the use of violence in disciplining children.
The ad is based on global research on the effects of corporal punishment on children and the long running work of Save the Children against corporal punishment and the promotion of positive discipline.
The Ad of the Year awards were given during “Milestones”, adobo magazine’s eighth anniversary party on April 10.
The winner was selected from the 2013 ads of the month:
January
Safeguard – “Hands, Feet” by Ace Saatchi & Saatchi
February
WWF Philippines – “Nightlife” by Leo Burnett Manila
March
Sprite – “Fountain” by McCann Worldgroup
April
Nescafe – “Edgar” by MRM Manila
May
KitKat – “Swimming” by JWT Manila
June
Olay – Picture! Picture! by MediaCom
July
Unilever, Creamsilk – “Hair Quartet” by JWT Manila and Singapore
August
Mighty Bond – “Break Up” by JRomero and Associates
September
Bodum – “Blade/Knife/Whisk” by DM9JaymeSyfu
October
Resorts World Manila “Hangover Campaign” by Seven A.D.
November
Pantene – “Whip it” by BBDO Guerrero
December
Save the Children – “Makahiya Shrink” by Lowe Philippines
