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MANILA – From the Philippines, Lowe Philippines won a Bronze Lion for their SM Eco Bag work ‘Plastic Kids’, ‘Plastic Grandma’ and ‘Plastic Dudes’.
Using plastic to make a colorful collage, the illustrations depict Filipinos wading through floods – a powerful message in a country that has yet to recover from typhoon Yolanda, which struck in 2013.
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The visuals are accompanied by the simple message ‘Plastic bags clog drains and make floods worse’. The campaign for SM Prime Holdings was also shortlisted for Outdoor.
From a total of 5,007 entries, 16 Gold Lions, 25 Silver Lions, and 50 Bronze Lions were given out during the awards ceremony on June 18.
See the full list of Press winners here.
