MANILA – Three Philippine agencies bagged bronze trophies at the Asian Marketing Effectiveness & Stratefy (AMES) 2015 Awards.
Lowe Philippines, won a trophy under the Pharmaceuticals, Beauty Products, Cosmetics & Toiletries category for its campaign Rexona ‘Pa-simple Moves’ for Unilever Philippines. Through this campaign, what used to be an embarrassing move to odor check was turned into something cool and a trend among teens.
Ace Saatchi & Saatchi Manila’s ‘Re-meet’ for Cebuana Lhuillier, which won various awards from AdFest, Clio last year, takes a trophy for the Financial Services, Commercial Public Services, Business Products & Services. ‘Re-meet’ showcases real families who are living away from one another and were reunited when one of the family members unexpectedly delivers the money remittance to their loved ones personally.
The third Philippine entry to scoop a trophy was ’#PHThankYou’ by BBDO Guerrero for the Department of Tourism. The campaign was launched to express our gratitude to the world for extending their help and support after Typhoon Yolanda, one of the worst typhoons in history, struck the country.
The AMES honors clients and their agencies across Asia Pacific for marketing strategies that deliver solid results, transforming business and brands.
