Vietnam – It’s a celebration, and Lowe Vietnam gets all the fun! For its 10th year anniversary, Prudential the largest insurance company in Vietnam, awards the agency the hand to mount its multimedia campaign as its full service agency in the country. The entire campaign, conceptualized and executed by Lowe Vietnam, breaks in early August and will continue until the end of the year.
On the appointment, Director, Brand and Communications, Prudential Vietnam, Marilyn Wang says, “The decision to partner with Lowe was clearly based on Lowe’s in-depth knowledge and understanding of the local market. … The series of awards Lowe Vietnam has in its credentials … is impressive (in that) most of the award winning campaigns were creatives developed by the Lowe Vietnam team locally.”
Adds Vikas Mehta, Managing Director, Lowe Vietnam, “Our focus on delivering ‘High Value Ideas’ has led to yet another large win without a pitch. Insurance and financial services is a keen area of interest for us in Asia. We see this win as a great opportunity to demonstrate our capabilities to Prudential.”
“This is a perfect opportunity to create a strong emotional platform for Prudential in Vietnam. The 10thanniversary celebrations is a through-the-line campaign centered around the theme of ‘Giving back to the country’ and uses an optimal mix of mass media and multiple experience-driven touch points,” reveals Bob Cohen, Creative Director, Lowe Vietnam.
