MANILA – Young creatives from Lowe wished the odds to be ever in their favor at “Rambol”, the agency’s annual internal creative Hunger Games finals on July 11.
Rambol began with preliminary match ups, in which teams were given 10 hours to come up with their campaigns.
From originally eight groups, the teams were narrowed down to two to compete for the finals and this year’s championship title – and bragging rights. For the finals, teams were given 24 hours.
Given the timely theme of how to end corruption in the Philippines, Districts 4 and 6, the two remaining competing teams in Rambol, came up with totally different concepts and big ideas that were presented to the judges spearheaded by Peachy Rallonza Bretaña of Publicis and comedian Jun Sabayton.
‘Lahat tayo may Jinggoy sa loob’ was District 4’s big idea on ending the life-long corruption in the Philippines. The concept focused on small acts of corruption – MMDAs, taxi drivers etc – that could certainly lead to much bigger problems that the country is and will be facing. Their campaign would include three 15-second TV commercials, a website, as well as ‘Tap Taxi’ a payment method to stop drivers from overcharging. District 4 is confident enough that these would help stop corruption through little ways.
For their part, District 6 came up with the idea of ‘Choose Your President’. The team explained that ‘Choose Your President’ is a crowdsourcing platform that lets you promote your own “president side” with the help of their medium, a website, www.chooseyourpresident.ph. The concept is to empower everyone to stand up and unleash their inner presidents to find a credible and worthy candidate that people could rally behind in ending corruption.
Upon hearing and seeing both districts’ real and powerful ideas, the judges deliberated to see which team looked at the problem with a fresh take and gave unique solutions. After a tough debate, the judges proudly announced this year’s Rambol champion – District 6. Though tired and stressed out from endless briefs, the districts, not just the two finalists, surely had fun for they have got the chance to work with people they do not usually work with, and they can proudly say that “I survived the Rambol.”
