MANILA – AFDigital Inc. (www.allfamous.com) is gearing up for exponential growth with the hiring of a new Global Manager. The company is bringing in Randy Esteban, a seasoned IT professional, to help strengthen and develop the organization’s growing portfolio of local and regional enterprise accounts.
AFDigital is a leading marketing tech consulting and services company and the go-to-agency for enterprises seeking digital marketing and social customer service type solutions. It currently services industry giants in airline, banking, energy, media, real estate, telecommunications, and other industries.
Esteban is a digital transformation leader who brings in more than 20 years of experience, serving in Director roles for innovative tech companies like Pyxpay and GO3 Solutions that provide IT and Application services to their clients globally. He started his career as a Software Developer, rising quickly to Project Manager and eventually heading up various Delivery Centers and IT Operations across North America and Asia.
According to a recent Gartner study of 500 enterprise companies across the U.S., U.K., and Canada, Marketing Technology budgets exceeded advertising budgets (32% vs 31%) for the first time in history this 2016. The same study predicts that Marketing Tech is set to comprise 75% of an enterprise’s entire marketing budget by 2021.
In a recent Bloomberg interview, AFDigital President Pauline Pangan explained, “In order to stay relevant, marketers need to work very closely with the CIO’s.”
As Global Manager, Esteban will build on AFDigital’s recent successes by utilizing his expertise in technology development, outsourcing, and enterprise service delivery to provide outstanding professional services to their growing list of household logos – ensuring the seamless delivery and growth of the business.
Robin Leonard, AFDigital CEO and Co-Founder, said, “CEOs globally are scrambling for ‘Digital Transformation’. As a result, we are seeing big money being spent on SaaS that enables companies to automate and manage their omni-channel customer journeys at scale. The future of marketing is in Tech, and therefore imperative we hire an expert in Technology Leadership and Operations that will help lead our business into the future of marketing.
