MANILA – BBDO Guerrero has launched the third of a series of ads that are part of phase II of the renowned “It’s More Fun In The Philippines” campaign produced for the Philippine Department of Tourism. It was launched on June 12th – Philippines Independence Day.
Manila is the third destination to be featured in the latest spot aired in worldwide markets. Previous commercials had highlighted Davao and Boracay as desirable destinations.
Following a destination-specific approach for this new phase of the campaign, the spot captures the many contrasts that make Manila interesting – quirky finds and bargains as well as the legendary shopping malls, three of the world’s top ten largest malls are in Manila. From local street food to exquisite cuisine and high-end dining. From historically and culturally significant landmarks to more modern architectural structures that make Manila so varied.
Lyle Sacris of Pabrika shot the commercial. The soundtrack was done by indie band Paloma.
David Guerrero, Creative Chairman at BBDO Guerrero, said, “Manila is a unique cultural experience for any traveller. From the 16th Century treasures of Intramuros to some of the 21st Century’s largest malls. We’ve tried to distill it into 30 seconds – but it’s best to come and see for yourself.”
