MARCOMMASIA 2008
PRELIMINARY CONFERENCE SCHEDULE: |
| DAY 1 September 24 (Wednesday) |
| TIME | TOPIC | SPEAKER | | 11:00am – 12:00pm | Digital Media: Real-Life Connection to the "Now Generation" | Russel Conrad
AdMax Network |
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| ADMAX NETWORK is Southeast Asia’s leading website representation and digital advertising network of premier local and international sites, with operations in Indonesia, Malaysia, Singapore, Thailand, the Philippines, and Vietnam. The AdMax network provides advertisers with a simple and effective digital delivery system to connect with consumers through more than 200 specialty-content websites. |
| 1:00pm – 2:00pm | Beyond the Banner: MSN Rich Media Experience | Mr. Tom Srivakul
Managing Director
Impact Interactive MSN |
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| MSN (The Microsoft Network) or Windows Live Messenger is a collection of Internet services provided by Microsoft. The range of services offered by MSN has changed significantly since its initial release in 1995 MSN’s Internet portal, MSN.com, offers a wealth of content and is currently the 7th most visited domain name. |
| 2:00pm – 3:00pm | Leapfrog Your Competition Through the Latest Technology in PR and Corporate Communication | Mr. J. Ross Williams
Managing Director Vocus, Asia Pacific |
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| VOCUS is a global provider of web-based on demand software for the public relations industry. It has been in business for 14 years, with international headquarters in London. VOCUS has over 2,500 clients comprising blue-chip corporations (Xerox, Coca Cola, Chevron, Citigroup, Unilever), top universities (University of Cambridge, Queen Mary University of London), charities (Cancer Research UK, Starlight Children’s Foundation), government, agencies and consultancies. |
| 3:00pm – 4:00pm | What Makes a Successful Trade Exhibition | Ms. Ros Nuqui
World Trade Center Metro Manila |
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| DAY 2 September 25 (Thursday) |
| TIME | TOPIC | SPEAKER | | 10:00am – 12:00pm | Workshop: Learning How to Use and Maximize Viral Marketing Programs | Ms. Michelle Ong
Associate/Facilitator & Coach
Human Capital Development, Singapore |
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HUMAN CAPITAL DEVELOPMENT is an exciting, young group that utilizes “out-of-the-box” methods in developing key personnel of their client companies. In this time of intense competition and challenges, business leaders and corporate executives will need to arm themselves with the latest ideas and tools to be ahead of the pack. HCD has been an important partner in their leadership development programs. |
| 1:00pm – 2:00pm | Sports & Events Marketing: The Best Is Yet to Come | Mr. James White
Vice President
Sales & Business Development
Total Sports Asia |
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TOTAL SPORTS ASIA works with local and international sponsors across Asia using integrated sports and entertainment marketing solutions to meet their objectives and budgets. They have worked with major clients such as Master Card, Hyundai, Nike, Siemens, and LG Electronics to create maximum brand awareness and loyalty through sponsoring of events, TV programming and licensing activities. |
| 2:00pm – 3:00pm | Innovation in Out-of-Home Advertising Media | Mr. Romeo Sangalang
President
FocusMedia AudioVisuals Inc. |
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Founded in China in 2001, FocusMedia ushered in the freshest innovation in advertising by pioneering the largest out-of-home audiovisual information network in Asia. Employing LCD and Plasma, FocusMedia crafted its network by strategically situating these displays in high-traffic areas, such as the elevator banks of commercial buildings, high-rise condominiums, hospitals, hotels and along the aisles of large retail chains. |
| 3:00pm – 4:00pm | The Future of Wi-Fi Here Today | Mr. Fahad Ibn Omar Fajardo
NS Telecom Co. Inc. |
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| DAY 3 September 26 (Friday) |
| TIME | TOPIC | SPEAKER | | 10:00am – 12:00pm | Workshop: Effective Communication Skills | Mr. Mignon Ramos
Managing Directore
Roadmaps & Beyond |
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| ROADMAPS & BEYOND is a fusion of the expertise and experience of management training and event management experts. Though a very young company, R&B has gained the confidence of clients such as Deutche Knowledge Services, JP Morgan Financial, and other top-tier companies. |
| 1:00pm – 2:00pm | Speech that Connects | Mr. Butch Albraccin
Founder and Chairman
Center for Pop |
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| 2:00pm – 3:00pm | Advertising on a Shoestring Budget | Mr. Ralph Mendoza
Head, Customer Marketing
Studio 23 / Cable Channels
Print Media Group
ABS-CBN Broadcasting Corporation |
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ABS-CBN is the Philippines’ leading media company, with its flagship television networks Channel 2 and Studio 23. Channel 2 reaches about 90% of the country through more than 30 affiliate stations, while Studio 23 is seen by about half the population. ABS-CBN also operates a portfolio of 20 radio stations, and has subsidiaries involved in magazine publishing, movie and TV production, and music recording. The company also owns 80% of Sky Cable operator Sky Vision. Sponsor
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| 3:00pm – 4:00pm | Internet Marketing: Effective Use of a Powerful Communication Tool | Mr. Ruben Canlas, Jr.
IT & Management Consultant & Founder
Dig It All Solutions, Inc. |
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| DIG IT ALL SOLUTIONS started as a web development and IT consulting team. From developing simple websites, the company is now into developing intranets, web-based databases, mobile applications, and knowledge management systems. |
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| Conference Fee for three (3) days P2,500 |
