Now on its second year, the Media Specialists Association of the Philippines’ (MSAP) ICE Awards 2017 recognised media agencies, networks, and publishers for exemplary work in media thinking and communication. While there were no Gold and Platinum trophies, and Special Awards given out, a total of 86 Bronze and 40 Silver ICE Awards across seven categories were awarded to 20 agencies and publishers.
Due to a rigorous and strict judging process, no campaign gained Gold and Platinum ICE Awards. Consequently, no Special Award was given out, including Media Agency of the Year and Advertiser of the Year. However, the ICE Awards recognized three agencies which received the most number of Silver trophies. MEC Philippines won eight Silver Ice Awards, while Carat Philippines and Havas Ortega tied at second place with seven Silver metals each.
MEC Philippines receives most number of Silver ICE Awards
Havas Ortega gets second most number of Silver ICE Awards
Carat Philippines is tied with second most number of Silver ICE Awards
Awards were given out across seven categories — Single Medium, Multi-Media, Activation, Branded Content, Digital, Data, and Not-for-Profit Campaign. Special Awards include Best in Insight, Best in Creative Use of Media, Best in Effectiveness, Media Agency of the Year, Advertiser of the Year, and Grand Prix. Only Gold and Platinum awardees are qualified to win the Special Awards. Entries are judged according to Insights, Creativity, and Effectiveness.
Below is the list of winners:
Bronze ICE Awards
Carat Philippines
Activation
Alab: The Independent Musician Rising Awards 2016
Fusion 2017: Forward
Max’s 70th Anniversary
Branded Content
Fusion Imagination: The Philippine Music Festival
Oreo Wonderfilled
Digital
Toblerone Vogon
Multi-Media
Max’s #Saraptothebowls
PAL 75th Anniversary Pinoy Pride Rocks
Total: 8
CNN
Branded Content
CNN Philippines EcoWatch
Digital
Waze Filipino Navigation Voice
CNN Philippines Vice Presidential Debate
Total: 3
Dentsu X Philippines
Activation
New You Achievement Awards (Fitness First)
Branded Content
Choose Your Joy
Say It With Cadbury
Not For Profit
IGNITE Innovation Conference
Single Medium
Beauty and the Beast
Guardians of the Galaxy Vol 2
Total: 6
Havas Ortega
Activation
Tunay Serye (Maxi-peel)
Branded Content
Little Wins Series (B’lue)
Bae Zone (B’lue)
Cyber Pinoy (Globe)
Tunay na Solusyon Campaign (Kremil-S)
Kopiko Blanca Barangay (Kopiko Blanca)
Data
B’lue for the Win/Little Wins Series (B’lue)
Digital
Think + Beautiful (Celeteque)
Little Wins Series Campaign (B’lue)
Bae Zone (B’lue)
B’lue Super Tap Game (B’lue)
Single Medium
Goku TVC (Phoenix Petroleum)
Total: 12
Inquirer Group of Companies
Multi-Media
Project OMG
Total: 1
iProspect Philippines
Activation
#DameTimeManila
Digital
One Cord That Connects Us: The Cordlife Digital Awareness Campaign
Total: 2
The Manila Bulletin
Activation
Sketchfest 2016
Multi-Media
Be Fully Informed
Independence Day
Not-For-Profit
Father’s Day 2017
Earth Day print ad 2016
National Reading Month 2015
Total: 6
Maxus
Activation
Affair to Remember: Shell as a Partner in Every Biker’s Journey
Digital
How Parisian Shoes Drove Sales from Sales Itself
When Data Helped PLDT Go Fishing
When SM Drove Monies By Changing Moods Via Digital
Multi-Media
Painting the Town Red: How Shell V-Power Took Over Manila Across All Platforms
In Sync With Tata Motors Super Ace
Total: 6
MEC Philippines
Activation
Manulife Brews
Colgate Optic White Beauty & the Bridal Workshops
Branded Content
Colgate Optic White Beauty & the Bridal Workshops
Data
Colgate Fresh Confidence Face2Face
Digital
Colgate Total Pro Breath Health
Colgate Optic White Beauty & the Bridal Workshops
Single Medium
Stresstabs
Total: 7
Mediacom
Digital
Anmum Digital Ecosystem
Jollibee Family
Single Medium
Standout
Total: 3
Mediaforce Vizeum
Activation
Swiss Miss Top Duo – Battle of the Call Center Duets
Digital
Huawei P9 Unbranded Campaign
Single Medium
Neurobion “True Heroes” Campaign
Total: 3
Mindshare Philippines
Digital
Wrangler – Get Caught with your Pants Down: Give Up The Bacon
Cream Silk Miss Universe Takeover
The Pond’s “Pay With Selfie” Sale
#Thankutogether With Lady’s Choice
Total: 4
Movent, Inc.
Digital
Love is in the Details
Contadina Website
Total: 2
OMD Philippines
Branded Content
McDonald’s New Chicken Fillet Italiana
DOT More Fun Idols Frontliners
Digital
Sylphy – Sentra Reborn
Multi-Media
McDonald’s New Chicken Fillet Italiana
Not-For-Profit
DOT More Fun Idols Frontliners
Total: 5
OMG Advertising
Activation
Make A Wish Or Make It Happen With BPI Personal Loan
Total: 1
PHD Media Network
Activation
Matimco: Building The Spirits Of Our Humble Home Builders
Digital
Champion: Spreading Happy Scents on Digital Screens
Textron Target Shift Leads to Sign-Up Success
Multi-Media
Matimco: Building The Spirits Of Our Humble Home Builders
Total: 4
RMN Networks/RMN Marketing and Media Ventures
Digital
RMN My Drama
Total: 1
Starcom Mediavest Philippines
Single Medium
Coca-Cola Refreshes The LRT Station
Total: 1
The Philippine Star
Activation
Singlesingle2 #Howtoadult Campaign
Branded Content
Singlesingle2
Not-For-Profit
Pilas Pinas
Cardboard Balita
Total: 4
UM
Activation
Energen Healthy Breakfast Movement 2016
Branded Content
“Bring Out The Bold”
Digital
“Bring Out The Bold”
Friso Finder
#65thMissUniverse
Not-For-Profit
#65thMissUniverse
Single Medium
H&M Cebu Opening
Total: 7
Silver ICE Awards
Carat
Multi-Media
Toblerone Boombox
PAL 75th Anniversary
Johnny Walker Keep Walking
Max’s Stories
Eden Star of Christmas
Activation
Oreo Tumblr Summer Amazing Meetup Partnership (Oreo Tsamu)
Max’s Chicken-All-You-Can #Saraptothebones 2017
Total: 7
CNN Philippines
Not-For-Profit
My Freedom Day
Total: 1
Dentsu X Philippines
Activation
Cadbury Joy Wagon
Digital
Captain America Civil War
Not-For-Profit
Keep Walking Philippines
Feed Love Campaign
Total: 4
Havas Ortega
Multi-Media
Live to Feel Stories (B’lue)
Activation
Share The Joy (Krispy Kreme)
Branded Content
Aminan 101 (Cookie Says)
Think + Beautiful Campaign (Celeteque)
Banig Bayan (Biogesic)
Data
The Living Logo (APEC CEO Summit)
Not-For-Profit
Globe Future Makers (Globe)
Total: 7
MEC Philippines
Multi-Media
Stresstabs Beauty Bloggers
Colgate Fresh Face2Face
Caltex Celebrity Car Wars
Branded Content
Stresstabs Beauty Vlogs
Caltex Celebrity Car Wars
Digital
United Nations High Commissioner for Refugees – Hope For The Holidays
Not-For-Profit
Moneygram Black Pencil Project
Total: 8
Mediacom
Multi-Media
Olay Beautiful Transformations
Digital
Cosmo@Work
Total: 2
Mindshare Philippines
Data
Clear’s Virtual Barbershop
Pond’s Men Contextual Office Targeting
Total: 2
Movent, Inc.
Activation
Foressa VR
Data
Unilever Media Command Center For Rexona
My Starbucks Awards eCRM
Total: 3
The Philippine Star
Multi-Media
SingleSingle2
Activation
Businessworld Economic Forum
Total: 2
UM
Multi-Media
“Bring Out The Bold”
#65thMissUniverse
Energy Healthy Breakfast Movement 2016
Activation
#65thMissUniverse
Total: 4
