MANILA – The previous winning agencies continue their hold on the top ranks in the recently released Philippine R3 Rankings for April 2016.
McCann Worldgroup, the top agency in the March 2016 R3 Rankings, is once again the top creative agency for April 2016 with five account wins including Moet Hennessey, JS Unitrade (Digital), Inoza Project, Bounty Fresh Project and Wyeth – Promil.
Meanwhile, Ogilvy won two accounts including Coca-Cola and Unilever. Dentsu JaymeSyfu also won Unilever Brands including its digital mandate while DDB and J. Walter Thompson Manila won a Philippine Airlines project and a Globe Telecom project respectively.
The top media agency for March 2016 OMD clinched the most spots for April 2016 with four account wins including Sony Pictures, Good Governance, World Bank Group as well as the media mandate for vice presidential candidate Ferdinand Marcos, Jr. MEC follows closely behind with Honda Cars Project, Moneygram and BPI Prepaid Cards while Zenith, Starcom and Initiative each has one slot in the rankings.
This regional business rankings is provided by independent marketing consultancy, R3.
