MANILA – Consistently topping the 2016 R3 rankings, McCann Worldgroup and OMD have once again dominated the creative and media agency account wins in the Philippines.
McCann has secured five wins including DFNN, JS Unitrade (Digital), Moet Hennessey, Inoza Project and Bounty Fresh Project. Ogilvy follows with two accounts, Coca-Cola and Unilever Brands. Dentsu JaymeSyfu has won Unilever Brands & Digital while DDB scooped a Philippine Airlines Project and Publicis got the Unilab (Bioflu) ATL.
Meanwhile, topping the media agency wins with four accounts is OMD. These include Sony Pictures, Good Governance, World Bank Group and Columbia Pictures Industries. The other spots are evenly distributed to Mediacom, Starcom, Initiative, MEC, and Mindshare.
This regional business rankings is provided by independent marketing consultancy, R3.
