MANILA – McCann Worldgroup Philippines was named Effectiveness Agency of the Year at the 2013 UA&P Tambuli Awards, known as “the only show in Asia Pacific that celebrates IMC effectiveness and the promotion of societal values”.
Along with the coveted title, McCann’s multi-platform campaigns also garnered twelve more metals, including a Gold for Coca-Cola “Little Red Schoolhouse” under Family-Oriented Brand category. Five silvers were also awarded to the agency for its values-driven, high-yielding works for: Maggi “Tribute” (Family Oriented category); Bank of the Philippine Islands “Talk To Us” (Integrated Digital and Mobile-led Program); Jollibee “The Happy Filipino” (Integrated Digital and Mobile-led Program); Coca-Cola “Milyon-milyong Pasasalamat” (Integrated Promo and Activation-led Program); and Coca-Cola “Little Red Schoolhouse” (Advocacy).
McCann also brought home six bronzes for campaigns for: BPI “Bankers Online” (Integrated Digital and Mobile-led Program); Coca-Cola “Concert ng Bayan” (Integrated Promo and Activation-led Program); Coca-Cola “Milyun-milyong Pamaskong Pa-Blowout” (Integrated Promo and Activation-led Program); Ceelin “Ten Times More” (Family-Oriented Brand); Jollibee “The Happy Filipino” (Advocacy, Integrated Digital and Mobile-led Program); and Royal “The Royal Kulitkada” (Teens brand).
In his acceptance speech, McCann Worldgroup Philippines Chairman and CEO Raul Castro said, “The Tambuli validates our long-standing belief in McCann that business success and values are entwined, and that indeed, true success requires that the work we do creates positive impact on people, on lives. McCann has always been about this. We are in business to build brands, and to orient them towards a goal that serves a higher purpose.”
