MANILA – Raul M. Castro, Chairman and CEO of McCann Worldgroup Philippines was formally inducted into the Management Association of the Philippines (MAP) at a recent MAP General Membership Assembly.
Castro’s entry into the MAP highlights the importance of marketing communications solutions in Philippine business. Castro’s membership brings into the organization McCann’s brand of creativity in managing business and crafting solutions for clients.
“At the MAP, we value diversity in thinking and we welcome best practices in management from various fields. We are especially glad to welcome the head of McCann Worldgroup Philippines, Mr. Raul Castro, who can help impact the future of management in the Philippines,” said Greg Navarro, President of the MAP.
McCann is partner to the country’s most valuable brands including Nestle, Coca-Cola, Unilab, San Miguel, Jollibee, and Globe Telecom. Under his leadership, McCann has produced winning campaigns such as Coca-Cola’s latest record-breaking “The Happiest Thank You” video; the award-winning “The OFW Project;” and the 2014 Cannes-winning radio campaign for the Philippine Cancer Society. Pioneering digital-led campaigns, such as the “I Love You Anak” campaign for the Inter-Country Adoption Board, which sought to reverse the stigma on adoption, and the “Sarap Maging Pilipino” Independence Day campaign for Jollibee, also came to fruition under his headship.
Castro is holder of a wide range of creative and effectiveness awards from local and international competitions and award-giving bodies, such as the Cannes Lions, Ad Fest, New York Festivals, Spikes Asia, Advertising and Marketing Effectiveness Awards, Tambuli Awards, Kidlat Awards, and Boomerang Awards. He is also a Lifetime Achievement Awardee of the Creative Guild of the Philippines, one of the youngest recipients of this recognition.
McCann Worldgroup (MWG) Philippines is the country’s leading marketing and business solutions company, with the mission to transform brands and grow businesses. MWG is comprised of best-in-class agencies that put a premium on creativity, innovation, and performance. Its multi-disciplinary structure is comprised of McCann Manila (advertising), MRM//McCann (consumer experience marketing), McCann Health (healthcare marketing), and Craft (production). MWG was named the Effectiveness Agency of the Year at the 2013 UA&P Tambuli Awards.
In photo: Castro at the recently concluded adobo Festival of Ideas
