MAKATI – While presenting the #ALDUBkoto as one of the brand’s successful case studies during her talk at the adobo Best in Global Digital Marketing Masterclass on Thursday, Margot Torres, SVP for Marketing and Communications of McDonald’s Philippines mentioned a 470% increase in sales after the release of the TVC featuring Eat Bulaga’s Kalyeserye love team.
After a tweet from adobo magazine spread like wildfire on Twitter, a few questions were raised about the legitimacy of the figure presented.
Margot Torres: When @McDo_PH released the #ALDUBkoto TVC, the brand's sales grew more than 470% #ALDUB11thWeeksary #adoboMasterclass
Sponsor — adobo magazine (@adobomagazine) October 1, 2015
The 470% increase in sales is indeed an accurate figure but, according to a statement by Torres, “To be more clear, our growth is measured based on same store sales and transactions.
If we use the period when we sold Minions (which was a good month) as a base index of 100 and compare the same store transactions growth figure with the period 3 weeks after we launched our Chicken Fillet ala King and the AlDub campaign, the figure is 470 vs base index.
This is a nationwide number.”
In an interview with adobo, Torres thanks the AlDub Nation for their support and promises to continue to listen to suggestions by fans:
The first #ALDUBkoto TVC was released on September 11. A second, much longer version of the TVC was released on Monday, September 28.
