Launched, February 10 at Prive Luxury Club, adobo magazine’s January-February 2016 issue looks ahead at the trends that will shape our industry, and the future of consumers for months ahead.
Issue #61’s cover story also talks about the various trends to expect in 2016 in design, architecture, fashion, and mobile advertising. Some of the industry’s sneakerheads are featured in the Trendspotting section, while profiles on creatives like Josy Paul, Gigi Lee and Andy Sandoz may be found in different sections. A new section, the Round Table, discusses production woes from the standpoint of various industry players.
Artists like Cynthia Bauzon, Harvey Tolibao, and Pete Jimenez are also given their due within the issue, and up-and-coming talents are featured along with their work. The review section, named Downtime, features write-ups on Vizeum’s Angelito Pangilinan’s alter-ego named “BoyP Lakwatsa” and a concise review of regional ad legend Piyush Pandey’s latest book—penned by BBDO Guerrero’s head creative honcho, David Guerrero.
Exploring excellence, championing creativity and the enduring quality of talent, adobo will be at the forefront to chronicle “the changes in seasons as the tides of trends ebb and flow” as stated by Angel Guerrero in her editor’s note.
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