MANILA – The Spikes International Festival of Creativity 2015 is only a few days away. Get to know our delegates for the Young Spikes Competition and join us in wishing them good luck.
Young Spikes Creatives
Marielle ‘Auti’ Nones, Art Director and Rod Marmol, Copywriter Ace Saatchi & Saatchi
For all the grief that many young creatives ascribe to the 24-hour competition time limit, it’s no secret that some of their best ideas have been arrived at the last possible minute – desperation breeds creativity (or so they say). But then, you can catch lightning in a bottle, as proven by Ace Saatchi & Saatchi’s Rod Marmol and Marialle ‘Auti’ Nones, who hit upon their lauded insight with the first hour.
According to Marmol, “We thought of the idea in the first hour, so we spent the next two hours until lunch trying to see if we could come up with something better.”
The idea was simplicity in itself, to say nothing of relevant: “News is significant to young people, especially now,” says Nones. “We live in a country filled with corruption; it’s a socio-political climate that’s unstable. We felt that the client (the Inquirer) could solve these deeper problems by informing the people.”
The civic-minded approach was a success, as it wasn’t just good for the client, it was good for the country, and, come September, Marmol and Nones will have the chance to test their talents on a regional stage.
Young Spikes Marketers
Raymond Lagdameo, Assistant VP, Consumer Marketing Manager and Samantha Huang, Corporate Wellness Specialist, Nestlé Philippines
Tasked with increasing the Inquirer’s prominence in a digital age, Nestlé duo of Raymond Lagdameo and Samantha Huang attacked their brief from the perspective of who tomorrow’s consumer of news would be. “The idea stemmed from the insight that people shouldn’t repeat the mistakes of the past, and the Inquirer could be a good carrier of that message,” said Lagdameo, on their winning entry.
Never having worked together, the duo quickly learned to pool their unique skills. “We each have our own ways of working, our own thought processes,” said Huang, “but our differences we able to complement each other. We also brought our ability to stay up late and work without sleep to the table (laughs)!”
“Spikes is the biggest in Asia, so it will be fun and a learning experience to see best practices from around the region,” says Lagdameo.
On the prospect of the multiple seminars, workshops, parties and exhibits that comprise Spikes Asia, Huang assured adobo that, “We’ll try to finish all our work so we can actually appreciate it all!”
