Mindshare Worldwide, owned by WPP, has been named Global Media Agency of the Year by influential US-based publication Ad Age.
In its March 2 issue, the publication cited the company’s success in China and its pioneering work in blockbuster branded content. The two are fused in one of the network’s 2008 success stories: a branded content deal integrating Unilever beauty products into storyline of the Chinese version of Ugly Betty. The deal is the biggest ever in China, or for Unilever.
Other reasons cited by Ad Age were the network’s own radical internal restructure in its tenth year, and creative, integrated solutions for major clients the world over. The network also won more than $2 billion in new business, growing revenue by almost 10%. Highlights were the global $400 million LG business and Estee Lauder’s $300 million in the US.
