MANILA – Mobext Philippines is the only mobile marketing agency in the country to win in the APAC Smarties Awards 2015.
Recognized for its excellent work on Shakey’s Pizza’s innovative mobile website, Mobext Philippines bagged the bronze award in the Mobile Website category.
Aside from its seamless mobile-friendly design, Shakey’s mobile website stands out with its ability to tap into a crucial target market.
The Philippines has a large — and commanding — migrant population, with millions of Filipinos living overseas and billions of dollars worth of remittances per year.
Putting pizza-gifting front and center on its mobile website, Shakey’s lets Filipinos abroad send pizzas to their loved ones in the Philippines. With the “Send the Shakey’s” option, customers can easily order food for their family and friends.
According to Koi Castillo, Brand Manager for Shakey’s, “It has always been our brand’s goal to deliver good times and great memories. We understand the need of our guests to connect to their family and friends wherever they are and that is why we partnered with Mobext.”
Speaking about the Smarties Awards, Arthur Policarpio, CEO of Mobext Philippines, said, “This awards program is a great opportunity for mobile marketers all over the world to learn. There are a lot of amazing mobile marketing campaigns in the shortlist, and we are thankful that we managed to win despite the tough competition.”
The Smarties Awards is an international awards program spearheaded by the Mobile Marketing Association. A total of 71 entries competed in 15 categories for the Smarties Awards in the Asia-Pacific region.
This win is the 5th Smarties award for Mobext Philippines, which is now on its third year of winning at the Smarties Awards. The agency won 2 awards in 2014 for its McDelivery Mobile program — a Silver in the m-Commerce category and a Bronze in the Mobile Website category.
In 2013, Mobext Philippines took home a Silver in m-Commerce for McDonald’s Ang Pao Mobile Coupons and a Silver in Lead Generation for its Procter & Gamble In-Store Tablet Marketing campaign.
