MANILA – It was a rare sight on a Wednesday night. Creatives, marketers, and advertisers clad in their “rockstar” outfits chatting over beer and pizza instead of pulling an all-nighter to finish (or in the case of clients, review) a pitch.
But it was, indeed, their night as adobo magazine revealed the names of the creative rockstars that made their way to the adobo Creative Rankings 2014.
Every year, adobo measures the creative firepower of advertising agencies, their talent and key supplier categories in the Philippines. adobo worked closely with Isla Lipana & Co./PwC Philippines (PwC) for the auditing and tabulation to ensure that the process of compiling an index of creative talent behind the country’s best marketing communications work is both fair and transparent.
The rankings are solely performance-based, tracking the achievements of advertising agencies, creatives, directors and production houses across 11 of the most important local, regional and global advertising awards shows in 2014. These are the following: Cannes Lions, D&AD, Clio, One Show, London International Awards, New York Festival, AdFest, Spikes Asia, Kidlat Awards, Araw Values Awards and Boomerang Awards.
With Lion wins, LIA, Clio Awards (and a lot more) in tow for the number 1 campaign, ’SM Eco Bags’, Lowe Philippines easily secured several top spots in the adobo Creative Rankings including the number 1 agency spot and the number 1 Executive Creative Director, Leigh Reyes (Lowe PH’s President and Chief Creative Officer).
Team Lowe also dominated the top spots for the creative director, art director, account manager, print producer, and digital creative/digital imaging categories.
Coming in close, second-placer TBWA\Santiago Mangada Puno was awarded the following categories: Chief Creative Officer Melvin Mangada was given the number two executive creative director spot. Notable among TBWA\SMP’s campaigns was the ‘Koi Fish Feed’ for Ayala Land Inc., which won in various international awards shows such as New York Festivals, Clio, One Show, and AdFest.
Not far behind was last year’s topnotcher: Ace Saatchi & Saatchi Manila taking the number three spot along with Chief Creative Officer Andrew Petch. The points mostly came from the agency’s award-winning campaigns: Pampers ‘ZZZ Radio’ and Cebuana Lhuillier ‘Family Remeet’.
Meanwhile, Filmex, Hit Productions, Inc. and Optima Digital Inc. scooped the number 1 spots for Production House, Sound Production House and Post-Production House categories respectively.
Mad About Awards was presented by adobo magazine in cooperation with PLDT, Power Mac Center, CineFilipino 2015, and Palladium. adobo would also like to thank Yellow Cab, Executive Decisions, Isla Lipana & Co./PwC Philippines, our official auditors, Don Papa Rum, PhotoMan and Walkabooth.
You may check out the full list of the adobo Creative Rankings 2014 on the May-June issue of adobo magazine. Grab a copy!
